Monday, 21 January 2013

LO2 Treatment a pitch to a TV channel

Treatment – a pitch to a TV channel

(SELL YOUR IDEA _ quick synopsis of narrative and character appeal; target audience; time slot; channel)

Our group sat together and started the treatment but I added more of my own details to it.

In our story there is a young girl aged 18 and she is going though a lot in life, with exams; keeping up with her school life and home life however she has also got a personal problem where a guy who really likes her is trying to win her but because she has so much going on in her life she isn’t willing to let him into her life. The story is based on real life situations, which most young girls or even boys are face to face with. The name of our group single camera production is “Stepping into the Light”. We thought that this title would suit the story because it indicates to the viewer that this story is about coming out of your shell and standing up for what you think is the right thing to do. The thing that makes you happy

The story is set in an African household, we thought our story would be more effective if we showed our audience a different side of a typical kind of environment that would be normal advertised to the general public and around globally. So this single camera production will be based on perceiving a different type of view on a stereotypical kind of story that our audience would expect, this will make them more eager to watch our short single camera production. Our single camera production has a bit of a twist to it, we tried to come up with a conclusion to our story and we thought the best way to do that would be to have a dramatic cliff hanger leaving the audience wanting to see more; so we decided as a group that we would convey a message that would really question the audience is understanding on life and how precious it is.

Our target audience is mainly aimed at teens, but anyone can watch it. We decided our main target audience would be teens because we think this type of drama would interest our target audience, which would mean that they would want to carry on watching our single camera production which would mean that we get more views and becomes more popular, the more popular our single camera production gets the more sponsors so our crew can carry on making 'Stepping Into The Light'.

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